Move of the Week: Ted Baker’s new boss faces its toughest ever test

Rachel Osborne

It is testament to the job Rachel Osborne has done under the most difficult of circumstances that the former Debenhams finance chief has been trusted to lead Ted Baker through the toughest period in its history.

Osborne joined the business as chief finance officer in November and was promoted to acting chief executive just a month later following the departure of her predecessor Lindsay Page.

Since then, she has made some smart decisions that have put a stumbling company back on a slightly more stable footing. Last week, it was confirmed that Ted Baker had sold its £79m headquarters to shore up the balance sheet and it has also agreed to increase its loan facility by £13.5m.

Osborne has been similarly decisive when it comes to the executive team, slashing the board from 13 to nine members including the departures of category director Rebecca Rodden and production director Donald Browne, who both had over 20 years’ service to their names.

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