Move of the Week: Perkins to lead In The Style growth journey

Sam Perkins

Sam Perkins describes himself as being “at my best in highly ambitious, entrepreneurial and collaborative organisations with a strong emphasis on data and technology”.

On paper at least, Perkins has landed in the right place as chief executive of fast-growing online fashion brand In The Style (ITS).

In January, the former Very Group executive will take the reins from founder and current ITS boss Adam Frisby, who in turn moves into the newly created role of chief brand officer for the social-media-savvy business whose model is based on influencer collaborations.

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