Move of the Week: Morrisons promotions reward turnaround duo

trevor strain Morrisons

David Potts has done an outstanding job in reviving the fortunes of Morrisons after the supermarket lost its way during the Dalton Phillips era.

duo of appointments confirmed this week demonstrates the confidence Potts now has in an executive team that was considered flabby and ineffective when he joined in 2015.

Current group finance director Trevor Strain has been promoted to the position of chief operating officer and will be succeeded in February by Michael Gleeson, who is stepping up from his trading director role.

Both men are being rewarded for their part in delivering Morrisons’ turnaround, which has been built on a return to retail basics and a renewed focus on the customer.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.