Move of the Week: M&S ups digital game with new hire Lumsden

Marks & Spencer fascia

In a week that has seen Tesco chief executive Ken Murphy make his first significant appointment in the shape of new finance chief Imran Nawaz, a less high profile but potentially just as significant hire caught my eye.

Retail Week recently revealed that Next’s head of digital trading Gemma Lumsden has joined M&S in the newly created role of head of optimisation and analytics.

Lots of retail leaders talk a good game about the critical importance of data optimisation and analytics, but with so many chief executives coming from a bricks rather than clicks background this kind of posturing is not always reflected in their investment in high calibre digital talent.

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