Move of the Week: M&S’ ex-Clubcard hires may well boost loyalty

Marks & Spencer Manchester

Marks & Spencer is following a tried-and-tested formula, as it looks to unlock the value of its customer data.

This week the retailer drafted in former Tesco Clubcard director Danielle Papagapiou as its head of loyalty to work alongside another ex-Clubcard boss, Andrew Mann, who joined in January as head of insight and customer loyalty.

It feels like a logical, if obvious, tactic from M&S: take the people who ran the most successful loyalty scheme of the past 20 years and get them to sprinkle their magic dust on your own loyalty offer.

It might just work, too.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.