Move of the Week: Farfetch creates retail roles for the future

FarfetchOS Store-of-The-Future

It is often said that the key to succeeding in digital commerce is the ability to create value from your data.

This week Farfetch announced the appointment of Kshitij Kumar to become its first chief data officer in a move that has demand-generation at its heart.

Educated in India and with a Master’s degree from the University of Victoria in Canada, Kumar is a self-proclaimed data expert who lists AI, machine learning and blockchain among his passions.

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