Moss Bros has appointed a new commercial and operations director, reflecting the growth of the formal menswear retailer.

Jemima Bird, former group marketing director at Tragus Group, the company which operates restaurant brands such as Strada, has taken up the role with immediate effect.

Bird has worked with Moss Bros since February as a strategic brand marketing consultant.

She will be responsible for the retailer’s 136 stores, brand marketing and creative and visual merchandising.

Moss Bros said the hire will support its growth strategy and the future development of the brand.

Moss Bros chief executive Brian Brick said: “As we seek to take Moss Bros to the next stage of our brand development, the time is right to bring a tighter focus to our operational brand delivery; with Jemima we have someone with a track record in delivery. “

Prior to Bird’s role at Tragus, she was the group marketing director at food supplier Musgrave Retail Partners and brand director at The Co-operative Group.