Interview: Poundland’s Barry Williams on Christmas, cost of living and gunning for the grocers

Barry Williams, CEO of Poundland

Retail Week sits down with Poundland boss Barry Williams to discuss the challenges and opportunities presented by the cost-of-living crisis, the retailer’s growing focus on new categories and building a profitable online business from a standing start

On a blustery, late summer’s day, thousands of Poundland store managers from across the UK have descended upon the town of Telford, Shropshire, for a two-day Christmas conference.

The event is part new product briefing, part team bonding exercise and part excuse to have a party at company expense. Whispers abound that certain senior members of staff may even don Santa suits as part of the proceedings.

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