Interview: L’Oréal’s UK boss on how technology will transform beauty retail

Thierry Cheval, L’Oréal Group’s UK and Ireland managing director

On a drizzly Thursday in Hammersmith, L’Oréal Group’s UK and Ireland managing director Thierry Cheval is making lipstick from the comfort of his office. 

At first glance, the sleek black machine looks like a speaker or smart home device but it is in fact a personalised lipstick maker that can create up to 4,000 potential shades. 

Cheval takes out his phone to demonstrate the dedicated app that links to the machine and allows makeup connoisseurs to virtually try on different shades. After deciding on the right one, the next step is to simply press ‘Create’. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.