Ikea’s UK boss Peter Jelkeby on stepping up sustainability and taking on the high street.
Given the circumstances, you can’t blame the retail chief executives who think back on 2020 as a year they’d rather forget.
But ask Ikea’s UK boss Peter Jelkeby for his view on the year that saw a global pandemic shut down non-essential retail for months on end and you’ll find a rather more sanguine perspective.
“It’s always good to be tested,” says Jelkeby when summing up his experience of the past year.
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