Interview: Ikea UK boss Peter Jelkeby – stepping up sustainability and taking on the high street

Peter-Jelkeby

Ikea’s UK boss Peter Jelkeby on stepping up sustainability and taking on the high street.

Given the circumstances, you can’t blame the retail chief executives who think back on 2020 as a year they’d rather forget.

But ask Ikea’s UK boss Peter Jelkeby for his view on the year that saw a global pandemic shut down non-essential retail for months on end and you’ll find a rather more sanguine perspective. 

“It’s always good to be tested,” says Jelkeby when summing up his experience of the past year.

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