In his first interview as B&Q chief executive, Graham Bell tells Retail Week how the DIY giant ‘got its mojo back’ and why it has the tools to topple Amazon.
The wind and rain lashing against the roof of B&Q’s Hedge End store – just five miles from its Southampton headquarters – provides a fitting metaphor for the coronavirus crisis that has battered the retail sector.
The global pandemic has shaken the DIY business to its foundations, forcing it to rethink its in-store operations and rapidly improve its online capabilities to continue serving its customers, as an essential retailer, throughout the relentless storm.
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