Interview: Bloom & Wild’s Aron Gelbard on growing an online winner with data

Aron Gelbard, co-founder and CEO of Bloom & Wild

Source: Tom Griffiths

The co-founder of flower delivery disruptor Bloom & Wild, Aron Gelbard, talks to Retail Week about his drive to transform the industry, replacing Google as the world’s biggest flower brand and the £22bn opportunity of expanding internationally

Sitting outside at a Putney cafe sipping on a skinny latte and discussing the merits of almond versus chocolate croissants, Bloom & Wild co-founder and chief executive Aron Gelbard exudes a quintessentially British demeanor – but in reality, has had quite the cosmopolitan life.


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