Holland & Barrett has named Anthony Houghton as its new chief executive for the UK and Ireland as part of its new operating model “to help further accelerate its growth and transformation strategy”.

Anthony Houghton

Anthony Houghton will oversee the retailer’s UK and Ireland operations

The health and wellness retailer has created a new model with three new divisions and promoted leadership from within as part of its ongoing transformation strategy.

Houghton will head the retailer’s UK and Ireland operations, while Alex Dower will oversee Holland & Barrett’s international division as international chief executive.

The retailer also announced Tamara Rajah as the chief executive of wellness solutions and chief transformation officer to overseas its new wellness solutions and transformation division.

The retailer said the new divisions will be “supported by central group functions across, HR, finance and tech and group capability across product development, customer, marketing and communications”.

Holland & Barrett executive chair Alex Gourlay said: “Holland & Barrett has good momentum and we’re in a growth market and positioned well to deliver our unique purpose of adding quality years to life. The new divisions will drive performance through empowerment at a more local level, simplify the group structure and further help us create truly integrated customer experiences with a completely omnichannel mindset. Sharpening our operating model in this way will help us go faster, effectively compete and accelerate growth, ultimately improving our customers’ experiences – the driver of all we do.”