Department store retailer Harvey Nichols has appointed fashion magazine Grazia style director, Paula Reed, as its group fashion director where she will head up own bought buying for womenswear, menswear and accessories.

Effective from September 21, Reed will report to Harvey Nichols chief executive Joseph Wan.

“I am delighted that Paula is joining the senior management team here at Harvey Nichols, bringing with her a wealth of experience gained in a number of fashion director roles across key fashion titles including, The Sunday Times, Harper’s Bazaar, In Style UK and Grazia as well as relationships she has formed in the fashion industry that go back over twenty years,” said Wan.

“Her broad experience in fashion complements what Harvey Nichols represents, from the most exclusive luxury brands to the more accessible levels of fashion.”

Reed has been with Grazia since its launch in 2005.