Fashion home shopping specialist Boden has poached the man who orchestrated American Eagle’s UK launch to be its new product director.
Matthew Hilgeman, who served as vice-president/general merchandise manager at American Eagle Outfitters for two years and masterminded its move into Britain in 2014, joined the retailer last week. He will also take up a seat on the main board.
Hilgeman has also spent stints working at Reitmans, Levi Strauss and Abercrombie & Fitch. He will be responsible for all Boden product areas - womenswear, menswear and Mini Boden childrenswear - and the supply chain, the retailer said.
Boden managing director Julian Granville added: “Matt brings invaluable international brand experience to Boden. He will strengthen our team as we continue to expand our overseas operations, particularly in the important and growing US market.”