‘Asos – in a world of data, company spirit matters and culture still eats strategy for breakfast’
By 
George MacDonald2022-10-20T15:34:00
Asos’ new chief executive is wise to want ‘refresh’ its culture – it is the foundation stone of commercial success, writes George MacDonald
It was good to see new Asos chief executive José Antonio Ramos Calamonte put company culture at the heart of his strategy as he seeks to turn the fashion etailer around.
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