Value chain Peacocks has appointed former La Senza marketing head Lisa Bond to the newly created role of marketing director.
Bond was marketing director of La Senza for the past five years and was responsible for advertising campaigns featuring presenter Tess Daly and Danielle Lineker.
She replaces head of marketing Richard Antrum, who will take early retirement and leave the business at Christmas.
It emerged yesterday that two private equity firms, believed to be Bain Capital and Blackstone, are understood to have made an unsolicited approach for Peacocks, just weeks after the group’s management pulled a sale process.
Bain Capital and Blackstone have reportedly offered about £500m , about £100m less than the retailer’s previous asking price of around £600m.
Peacocks, which has 900 stores in the UK including sister chain Bonmarche, pulled its sale process at the beginning of this month after insufficient interest from potential bidders.