Cath Kidston and Radley & Co chairman Paul Mason has been appointed chairman of Mayborn.

Mason has joined the baby product manufacturer and distributor to build links with “key UK retailers”.

The retail veteran has over 30 years experience in retail including his roles as chief executive of Somerfield, Matalan and Asda.

He was also European president and head of global retail at Levi Strauss where he restructured the European business and supported the company’s entry into the US.  

Mayborn chief executive Steve Parkin said: “[Mason’s] extensive experience of the retail sector will enable us to further build our partnerships with key UK retailers and his insight and advice will be invaluable as we continue to grow Mayborn, both in the UK and internationally.”

Mason said: “The company holds a market leading position in the UK, as demonstrated by the fact that Tommee Tippee has been voted one of the UK’s Superbrands for the last two years running.”

Mason is also set to be key in the company’s international expansion including in the US, a market it has recently entered.