All Particular Audience articles
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InterviewQ&A: Particular Audience CEO on the evolution of retail media, search and personalisation
Chief executive says retail media architecture “won’t survive” the next five years without adding advanced search and recommendation systems.
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Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
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OpinionRetail surgery: Do mobile offers and discounts gain customers attention and loyalty?
Beacons and personalised mobile offers are some of the buzzwords of the moment, but it’s not always easy to work out exactly how they can be used in the real world.
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OpinionComment: Retailers should embrace the new world of digital sharing
Smart retailers have begun to realise that they need to change their strategy for engaging with customers.