Retail surgery: Do mobile offers and discounts gain customers attention and loyalty?

Offering discounts to a particular audience doesn’t justify spamming shoppers

Beacons and personalised mobile offers are some of the buzzwords of the moment, but it’s not always easy to work out exactly how they can be used in the real world.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now