The Oxford Street Christmas lights will be switched on on November 1, as retailers on one of the busiest shopping streets in the UK gear up for the crucial festive period.

Organiser the New West End Company (NWEC) said a “star-studded troop of UK chart toppers” will switch on the famous Christmas lights.

The event will be hosted at Marks and Spencer’s Marble Arch store, and will be presented by Heart 106.2’s Toby Anstis.

M&S director of retail Steve Rowe said: “Turning on the Oxford Street Christmas Lights marks the start of the festive season, and M&S is really proud to be hosting this year’s celebrations.

“We’re inviting Christmas shoppers far and wide to join us outside our Marble Arch store for what is sure to be a spectacular experience.”

NWEC’s director of communications Jace Tyrrell said:  “London’s iconic Oxford Street Lights will capture the imagination of the tens of millions of visitors over the Christmas period to the West End, including international shoppers coming from as far as China, Russia, Japan, Brazil and Thailand for a Quintessentially British Christmas.

“With retailers all lit up for the festive season, the West End will attract visitors looking to start their Christmas shopping.”