All Optimizely articles
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InterviewQ&A: Optimizely product strategy director on embracing an experimentation mindset
Optimizely’s product strategy director Tina Nelson speaks to Retail Week about how to take the risk out of test driving a new idea, grounding decisions in data and what she thinks retail CEOs should be investing in this year.
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Retail Navigator AnalysisThe Fragrance Shop (Overview)
The Fragrance Shop (TFS) is the UK’s largest independent fragrance retailer. Established in 1994, it now has upwards of 200 stores across the region as well as its transactional website, and a well-established loyalty offer – ‘MyTFS’ – which has over one million members.