‘The days of indiscriminate special offers and generic promotions are numbered’

By Mark Given2021-09-23T05:00:00

Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.

Personalisation has been talked about a lot in retail in recent years. Get it right and it’s the holy grail – something which should delight customers while making sure marketing spend reaches the right people.

But how can you genuinely personalise what you offer an individual customer when as a business you’re serving millions of customers every single week? It’s a challenge many retailers will have wrestled with.

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