So the Tesco Panzers have launched an autumn blitzkrieg pricing offensive and Reichsleiter Brasher has fired the opening £500m salvo in the mother of all supermarket price wars.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.