Opinion: Retailers cash in as shoppers fall back in love with film

Tesco held in-store events across many of its stores when Star Wars was released last year.

Blockbuster movies released in 2015 ensured it was a landmark year for video as retailers unlocked value through in-store experiences.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now