Comment: Iceland is close to having middle-class appeal

The frozen food specialist has been challenged by the discounters but the pioneer still packs a punch.

Iceland has been challenged by the discounters but the frozen food pioneer still packs a punch and is winning new customers.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.