A decade after UK consumers embraced shopping on the web, buying groceries online is going mainstream.
A decade after UK consumers embraced shopping on the web, buying groceries online is going mainstream. It’s easy to see why - retailers are making the experience better than ever, while busy people value the convenience of having their groceries delivered to their door.
It’s a demanding area of retailing, with fulfilment and cost challenges. But it’s a service that increasing numbers of retailers recognise they need to provide, as more of their customers expect to buy groceries online. That service needs to be seamless, allowing customers to use mobile devices as well as their PC to order and pay for their shopping - as well as applying loyalty and discount offers.
PayPal helped countless consumers shop online for the first time. We’re now doing the same on mobile devices, where our focus on convenience and security has even more impact.
Paying needs to be as seamless and painless as the shopping experience, regardless of the device the shopper is using. As even more consumers shop for groceries on their smartphone and tablet, we’re here to help our retailer partners make the most of the opportunity.
- Mark Brant, General Manager, UK Merchant Services, PayPal