Comment: Google has begun blurring lines between ecommerce and entertainment

US retailer Wayfair has been trialling YouTube's new ecommerce feature

Google is allowing consumers to buy products from within YouTube ads as it sets its sights on Amazon and eBay’s ecommerce dominance.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.