Having worked hard for our money we want to enjoy the whole experience of spending it.
Having worked hard for our money we want to enjoy the whole experience of spending it. Our continuous ‘grazing’ shopping behaviour fuelled by the proliferation of smartphones and tablets mean that retailers must serve us well with a relevant and consistent brand experience in all channels if we are to relate and spend.
Like many retailers, you will be managing a wealth of information from many interactions with your customers. You will know their preferred channels, locations, shopping preferences and buying habits. This enriched customer profile is essential to analyse behaviour, construct and execute unified marketing campaigns using different channels of engagement. The ability to accurately evaluate the responses and ensure that a customer’s experience of your brand is relevant, personalised and consistent, maximising revenue and loyalty is essential.
Seamless transitions between web, mobile and store mandates data sharing in a connected world. Retailers need to leverage best of breed functionality in each core system with the accessibility and agility associated with ecommerce.
MICROS’ unparalleled retail expertise and solution suite can address your retailing challenges in swift ‘bite size’ targeted implementations that minimise disruption to your business and quickly drive return on investment. As your business grows they can be scaled and extended to enrich your trading environment.
- Roy Patrick, Solutions Director, MICROS UK