Comment: Empathy is at the heart of every successful retailer

Hollister breaks the rules of retail but its brand vision is strong and successful

I’ve spent most of my work life in retail and I’m not embarrassed to describe myself as a shopkeeper. I love shopping, visiting stores and admire how retailers practice their art.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.