Comment: Customer choice should be curated not confusing

Rough Trade aren’t afraid to tell customers what to like; to be active in that recommendation, even operating subscription schemes that send customers the specific tracks Rough Trade think they should be listening to.

Unfettered choice without curation, inspiration and discovery is paralysing. Retailers should make it easy for people to buy.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.