Geoff Beattie
- Opinion
Comment: Consumers will reward ethical retailers
There has been a toxic mixture of corporate, financial and personal failings at the Co-op, but how has the corporate brand suffered?
- Opinion
Comment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.