Comment: Asda’s continual innovation drives the retailer forward

'At Asda, innovation is about listening to what customers tell us they need and understanding how we can deliver it,' says Asda boss Andy Clarke.

Asda has continued to thrive in a rapidly changing retail environment by using innovation to make customers’ lives easier.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.