‘A diversifying market could be a significant source of retail media revenue’
By 
Steve Ricketts2026-09-30T05:30:00
Businesses in fields such as travel, cars and technology are exploring retail media opportunities but winning their spend means retailers must adapt their approach, bellieves Publilcis’ Steve Ricketts
Retail media has been an easy proposition to understand because retailers cater for consumers who are ready to spend, and brands want to reach them, with most of those advertisers selling their products through retailers.
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