Opinion – Page 237
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OpinionRetail Surgery: What can retailers do to improve their operational performance?
As the high street faces its biggest downturn in modern times, what can retailers do to improve their operational performance?
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OpinionComment: Closing Westfield to the public is Olympic folly
Just as Olympic crowds were supposed to peak at Westfield Stratford City, an over-zealous cabal of bureaucrats has been allowed to ensure that retailers will suffer.
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OpinionFree People use Instagram photos on product pages
US fashion brand Free People is using customers’ Instagram pictures to increase conversions on its product pages and engage fans on social media.
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OpinionComment: Reducing store portfolio may challenge retailers
Many retailers have recognised the power of ecommerce to drive sales and offer a compelling and convenient way for their customers to shop.
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OpinionComment: Problems derived from derivatives
It is alleged that banks have sold complex derivatives that were inappropriate and poorly understood by the customer.
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OpinionComment: Should Next win gold for multichannel retailing?
Next deserves a gold medal for its remarkable achievement in topping expectations for today’s Q2 sales and edging up its full-year profits guidance.
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OpinionComment: Customer experience is key to improving conversion
While it is tempting to exploit technological tools to improve the aesthetics of digital platforms, many retailers still fall down on features required to deliver ease of use.
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OpinionComment: Is using mobiles in stores showrooming?
Many retailers are concerned about shoppers using mobiles in their stores for ‘showrooming’. But, what do shoppers actually use mobiles for?
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OpinionComment: Airports can provide a great retail experience
There is something about airport terminals that makes people behave completely out of character.
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OpinionComment: Calling time on the pop-up
The majority of pop-ups no longer deserve the label as they may be around for a year or more.
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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Opinion
Customer focus: Will Dymott, head of e-commerce at Lyle & Scott
In the first of a series of interviews with leading retailers, we caught up with Will Dymott, head of e-commerce at Lyle & Scott, a men’s fashion brand with over 135 years of heritage and still at the forefront of fashion.
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OpinionComment: The Olympics have finally arrived at Westfield Stratford City
There have really been only two words on the Westfield Stratford City team’s lips for the last 5 years – “Launch”, and “Olympics”.
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OpinionComment: The Olympics are a time to be positive
People love to moan, about the Olympics or retail, but the right attitude is key.
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OpinionRetail Surgery: How can I identify and nurture brand advocates?
Brand advocates can be invaluable in boosting a retailer’s success. How can I identify and nurture such customers?
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OpinionRetail Surgery: How can I maximise sales from mobile devices?
I am keen to use mobile as a sales channel, but how can I maximise its impact?
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OpinionComment: Olympics should provide welcome boost to sentiment
As the Olympic Games get under way, perhaps the best that retailers should hope for from the sports spectacular is a boost to shopper sentiment.
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OpinionComment: Halfords gears up for the future
It is a cruel irony that the week that Bradley Wiggins became the first Brit to win the Tour de France, the boss of the biggest bike seller in the country was handed his P45.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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OpinionSainsbury’s develops blind football simulator
Sainsbury’s has developed an online simulation of Paralympic sport Blind Football to coincide with the London 2012 Paralympic Games, which Sainsbury’s is sponsoring.