Opinion – Page 145
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OpinionComment: Dulux’s colourful campaign uses social media to tell story
Dulux’s latest series of advertisements harness social media and storytelling, creating an experimental and emotive campaign.
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OpinionComment: Tesco’s Lewis must be allowed time to succeed
Tesco was dumped in the remainder bin by the City after new boss Dave Lewis lifted the lid on results delayed by the grocer’s accounting scandal.
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OpinionComment: Sports Direct settlement shows need for zero-hours transparency
Sports Direct’s settlement over zero hours contracts demonstrates the need for transparency across the sector for zero hours staff.
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OpinionComment: Has there been a more confusing time to be a grocery shopper?
While consumers may be basking in lower prices they have to wade through increasingly opaque and confusing messages from the big four.
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OpinionComment: Christmas – the lights are on but is anyone buying?
The fall in consumer spending in September is not good news for the long-suffering high street retailer.
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OpinionBlog: Customer expectations outpacing retail fulfilment capability
Over a third of UK retailers who claim to be omnichannel retailers have experienced an increase in customer complaints.
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OpinionComment: There is more than one reason for Homebase’s store closures
There is more than changing consumer habits behind the decision by Homebase, the DIY retailer, to close a tranche of its stores.
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OpinionComment: Why direct mail is undergoing a retail revival
As Next and Very.co.uk use direct mail to create personalised offers for their customers, is the trend undergoing a resurgence?
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OpinionComment: Retailers are too complacent about data security
Payment card data has long been a target for cyber criminals, but over the last 12 months we have seen major compromises in the US retail sector.
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OpinionComment: Can Primark’s US launch succeed where others have failed?
Primark’s deal to lease retail space from Sears in seven US locations follows a well trodden path. Can it succeed where others have failed?
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Opinion
Comment: How loyalty programmes are evolving to keep shoppers coming back
Traditional schemes may be under strain but loyalty programmes can still give retailers an advantage.
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OpinionComment: Lovehoney’s third time lucky TV advertising campaign
Lovehoney’s advertising campaign showed that whilst TV-viewing habits are changing, some of the rules of retail advertising remain the same.
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OpinionComment: Etail Power List 2014 emphasises ecommerce evolution
The Etail Power List of this year’s most influential retailers in ecommerce shows the industry and its leaders are changing faster than ever.
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OpinionRetail surgery: How can retail staff be equipped to fulfil online orders?
As in-store fulfilment becomes increasingly mainstream, retailers must make sure staff are well equipped to provide services such as click-and-collect and ship-from-store.
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OpinionBryan Roberts’ verdict: To win again Tesco must put shoppers before margin
Tesco would do very well to remember that market share should not be seen as an objective – it should be viewed as an outcome.
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OpinionComment: Does beacon technology improve customer experience?
To beacon or not to beacon, that is the question. As retailers roll out beacon technology, is it really enriching the customer experience?
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OpinionComment: Tesco’s CEO must not lose focus on core business
Following Tesco’s accounting scandal chief executive Dave Lewis must not lose sight of the struggling retailer’s long-term strategy.
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OpinionComment: Why data security breaches in the US should matter to UK retailers
Another month, another two data security breaches – this time for Sears Kmart and now possibly Staples. But that’s just the USA’s concern, right?
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OpinionComment: Why are retailers not rolling out beacons?
Despite being billed as the next big thing in retail tech, uptake of beacons across the UK has been pretty slow. Why has this been the case?
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OpinionComment: Is your retail model set up for baby boomers, not millennials?
Bold, brash, impatient, demanding… the millennial is a new breed of customer.