A new website set up by a former clothing manufacturer and retailer claims to have ambitions to be the “biggest rival” to eBay.

The site, Huntadeal.co.uk, offers shoppers the chance to buy and sell products, as well as haggle and swap goods.

It has been set up by Yorkshire entrepreneur Dino Kania, who founded clothing manufacturer Bracken Marketing and prior to that worked for Greenwoods Menswear and jeweller Abbeycrest.

Kania, who spent five years establishing the venture, said it is setting out to be a rival to US giants eBay and Amazon.

The site, launched last week, sells everything from jewellery and electricals to houses, land on the moon and a share in a gold mine. It already offers thousands of products.

Kania plans to launch the site in the US next year and then wants to roll it out to 84 other countries.

The site allows shoppers to name their price on goods or swap items for other goods or services. One customer, for example, swapped some organic vegetables for a massage.

Initially, there are two main areas - one to buy and sell, and another called the Megastore. In the Megastore, retailers and brands sell goods, mostly end-of-lines or overstock.