Online retail growth dramatically slowed last month as consumers reined in their spending.

Online spend in September grew just 14.8 per cent on last year’s figure, compared with the 73.2 per cent year-on-year growth recorded in September 2007.

Although online shoppers spent£4.8 billion in September, it was the third consecutive month when year-on-year growth fell below 20 per cent, according to the IMRG Capgemini e-Retail Sales Index.

Online shoppers are still splashing out on fashion though, with early winter deals and a cold September encouraging internet shopping.

Consumers spent 21 per cent more on clothes than last year, and 24 per cent more than in August 2008. Spend on electricals increased 11 per cent on the previous month.

Mike Petevinos, head of consulting for retail at Capgemini UK, said: “The latest figures show that e-retail continues to see growth although at a markedly slower rate than we’ve been used to. Whilst retailers continue to look to e-retail for growth, today’s challenging economic climate is clearly having an effect.