All Online retail & ecommerce articles – Page 426
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NewsAnn Summers launches virtual fitting room app
Ann Summers is using augmented reality app Blippar to bring its brand to life, including allowing customers to virtually try on its lingerie.
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AnalysisDaily deals sites: What do retailers need to know?
Daily deals sites are gaining popularity among savvy shoppers and Amazon’s entry into the market takes the competition up another notch.
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OpinionBlog: HMV uses FourSquare to promote Hunger Games release
Entertainment retailer HMV used location-based social media platform FourSquare at events over the weekend to mark today’s DVD release of The Hunger Games.
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OpinionBlog: Boden pops up with a new way to gain customers
Boden is the latest etailer to open a temporary store on the high street as online retailers seek greater visibility and look to reap the benefits of having multiple sales and marketing channels.
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AnalysisAnalysis: Why are mobile conversion rates so low?
Mobile conversion rates can be much lower than websites, so why aren’t shoppers buying on their phones?
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AnalysisAnalysis: What Kate Swann brought to WHSmith
Kate Swann is to leave the WHSmith nest in 2013 after a successful nine years at the helm. She has led the retailer through the tough economic times with a familiar story of rising profits despite falling sales. Retail Week highlights some of the key elements of Swann’s strategy.
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AnalysisCampaign of the week: Matalan, Makes Fashion Sense
Value fashion retailer Matalan, which has a largely out-of-town store estate, has launched a multimedia campaign to increase its visibility.
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NewsMobile transactions set to boom in run-up to Christmas
One in five online purchases could be through a mobile devices by Christmas, new research has forecast.
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NewsShop Direct reports soaring sales for mature womenswear brand
Shop Direct has reported booming sales for its older woman range Savoir which have jumped 62% in the year to date.
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News
Amazon launches Indian Kindle Store
Amazon has launched an Indian Kindle Store on Amazon.com. The India Kindle Store offers more than 1 million books, now priced in Indian rupees, including 70 of 100 Nielsen Bestsellers. Customers can now purchase the Kindle ereader at Croma stores across India.Amazon vice-president of Kindle Content Russ Grandinetti said: “We ...
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OpinionComment: Global appeal will be driver of deals
Uncertainty over the economy and increased pressure on consumer spending is dampening M&A activity globally.
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NewsSelect launches new label to capture mid-market shoppers
Value fashion retailer Select will launch a higher price-point range next month as it seeks to broaden its appeal and capture mid-market customers who are looking for good-quality clothes at lower prices.
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OpinionComment: Why in-store wi-fi is worth the investment
Sainsbury’s decision to remove free wi-fi from its trial stores has come as a surprise as the wi-fi bandwagon rolls forward.
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OpinionComment: M&S multichannel store is last hurrah of space race
Renewed speculation of a takeover bid for Marks & Spencer has been inevitable since it reported its worst trading performance in three years last month.
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NewsSainsbury's ditches wi-fi trial in store
Sainsbury’s has scrapped a trial of wi-fi in store which it introduced earlier this year.
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NewsAmazon launches local daily deals site in the UK
Amazon has launched an Amazon Local daily deals website in the UK, pitting it head-to-head with established players such as Groupon.
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OpinionBlog: Sainsbury's redesigns marketing emails for mobile
Many retailers understand that email marketing is a valuable way to stay in touch with their customers, drive traffic to their sites and increase sales. Most also know that mobile is the future for ecommerce and are developing mobile sites.
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News
Zara to launch Chinese online store
Inditex-owned clothing retailer Zara will strengthen its presence in the Asian market with the launch of its online store in China on September 5.The Spanish group’s objective is to consolidate its foothold in China, a market that is already the most important for the retailer outside Europe.
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OpinionComment: GB leads the way in ecommerce market
In contrast to an irrelevant politician who expressed his displeasure with the Olympic opening ceremony, I thought it was pure genius.
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Opinion
Blog: Why IT should report to marketing
A retailer’s marketing department arranges promotional shoots, designs window displays and produces creative brand-focussed literature. So aren’t they a team of creative, flowery types who really don’t understand computers, applications and service levels?