Online fashion marketplace Farfetch has hired former Vogue and New York Times executive Stephanie Horton as its chief marketing officer.

Horton joins Farfetch from online boutique Shopbop where she was head of global communications and oversaw the US and global communications strategy of the brand. 

Prior to Shopbop, Horton was executive director of creative services at Vogue and director of marketing at the New York Times.

In her new role, she will oversee global marketing and public relations strategies and will report to Farfetch chief executive Jose Neves.

Farfetch is an online marketplace that brings together over 250 independent global fashion boutiques, stocking 105,000 products from Europe and North America.

Neves said: “We opened a New York office this month, brought in Gabrielle de Papp, formerly vice-president of corporate public relations from Neiman Marcus and now we are thrilled to announce that Stephanie Horton is joining the company. Stephanie’s expertise merges business with creativity. She is renowned for her ability to make big ideas a reality.”

Horton said: “It’s such a uniquely positioned brand, and there is endless opportunity to create compelling content to engage customers in completely new ways. I look forward to working with the talented team at Farfetch, and being a part of its’ evolution into a global business.”