Shoppers from Walsall to Wolverhampton could be greeting a very different door-to-door salesman soon as Ocado boss Tim Steiner trades Berkshire for Birmingham, suitcase in hand.

Asked how he would up the etailer’s profile in the Midlands with the opening of its new Warwickshire warehouse, Steiner quipped: “I’ll be knocking on every door in the Midlands telling them about our business.”

Expect Steiner to appear laden with hummus, emmental and caviar as he attempts to flog his posh nosh in the region.