Trudging through busy supermarkets can be hell, or at least that’s the message Ocado is trying to spread.

Win a year’s free groceries from Ocado

The online grocer has launched a competition for budding creatives to make a short film on the theme of ‘my worst supermarket shopping experience’. The winning entry will be used in Ocado’s marketing.

With a year’s free groceries on offer for the victor, entrants will no doubt not be capturing any time they lost their shopping at Ocado’s online checkout.