Symbol group Nisa-Today’s posted record sales through its Central Distribution Services (CDS) network in December with like-for-like retail growth of 5.1 per cent.
The bulk of its growth was driven by Nisa-Today’s New Era Terms, which is a trading scheme designed to benefit the group’s retail members’ sales through tailoring marketing and promotional activity to each store.
The retail and wholesale group said the New Era Terms scheme was responsible for driving the like-for-like sales growth of 9 per cent, which has compensated for the loss of some stores purchased by multiple chains in the past 12 months.
Nisa-Today’s trading director Steve Collins said: “The investments we made in our distribution infrastructure helped us to efficiently deliver in excess of 2.1 million cases in the week leading up to Christmas at very high service levels and availability.
“We have achieved like-for-like growth in all major categories, but our strong emphasis on fresh was the shining light, with a growth of more than 10 per cent. Other key performing categories included alcohol (up 8 per cent), non-food (up 10 per cent), grocery (up 6 per cent) and snacks (up 19 per cent),” said Collins.
Nisa-Today’s has about 1,000 retailer members, which range from small two-store chains to Costcutter’s 1,400 stores.