The store, which is situated on Wimbledon Park Road, less than a mile from the world-famous tennis club, is open for the duration of the tournament.
Nike will sell a range of equipment and clothing based around bespoke tennis outfits that have been custom designed for some of the game’s biggest stars.
These include outfits tailored for world number one Roger Federer, Maria Sharapova, Rafael Nadal and Sarena Williams.
A limited edition Nike cardigan designed for Federer is on sale in the store, retailing at£260.
Other items also on sale include a sleeveless top range based on Nike designs to suit Nadal’s distinctive style and a two-piece tuxedo-inspired suit which Maria Sharapova will warm up in during the tournament.