Next has signed a deal for space in Oxford Street’s Plaza mall to coincide with the opening of Tottenham Court Road Crossrail station in 2018.
The fashion and homeware retailer will join a host of other high street names such as Primark at the east end of Oxford Street, The Sunday Times reported.
The centre’s German owner Sirosa will redevelop the down-at-heel shopping centre, with plans to knock together 20 units to create the space for Next.
It is not known which, if any, of the current stores – including Accessorize, USC and WHSmith – will remain.
Next’s nearest store is at 327-329 Oxford Street, near Bond Street station.
The retailer reported a rare poor performance during the winter as sales edged up just 0.4% between October 26 and December 24, well below Bloomberg’s 5.8% prediction.
Next has yet to respond to a request for a comment.