Analysis: What Next’s growth trajectory means for fashion retail

Next menswear Manchester store

As Next continues to surpass even its own expectations despite the impacts of the pandemic, what does its trajectory mean for the rest of fashion retail?

Next recorded full-price sales down just 1.5% in the 13 weeks to May 1 versus the pre-Covid year of 2019. It had estimated sales would be down 10%, thereby beating its forecast by £75m.

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