Online fashion retailer Asos has appointed a new marketing director to help grow the business as an international brand.

Clare Dobbie has a breadth of experience with several international companies including Gap, French Connections and Nike. She worked on marketing for Gap in Europe both setting up its marketing team and working on the launch of its Banana Republic fascia in London.

Dobbie will report to chief executive Nick Robertson and joins in March. She replaced Hash Ladha who left in November.

Robertson said: “Having worked in creative agencies, covering big campaigns for brands including Nike, Sony Playstation, Sky and Boots and working within French Connection, Gap and Banana Republic, Clare brings with her a wealth of experience.”

Yesterday Asos said that sales grew 30% year-on-year in the five weeks to January 3. It confirmed it would open a US-specific site this year.