The young fashion retailer has linked up with ATM:ad, and will run the initiative from the September 4 to September 17, focusing on a 20 per cent discount offered on New Look shoes, encouraging customers to come in to their nearest store.
As well as providing potential customers with the on-screen message, the machine receipt will also provide a reminder about the offer.
New Look brand manager Raquel Cubillo said: 'There are very few mediums that allow us to run such a highly targeted campaign. The fact that the ads are appearing so close to our stores, as people get money from cash machines should encourage an increase in footfall through our doors. We are excited about this ATM:ad campaign and we expect very positive results.'
The cash machines to be used in the campaign have been located through a postcode search identifying them as being within close proximity to New Look stores.
The ads will feature on cash machines in high street locations throughout the UK.
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