New Look opened the doors of its 28,500 sq ft store in Liverpool One last Friday with a design that represents its “store of the future”.

The design features a silver, grey and black colour scheme, with a dramatic silver and black fascia. Other elements include optical art mirrored ceilings, mannequins posed in dancing positions on in-store catwalks and scrolling LED dot matrix messages above the cash desks.

New Look group marketing director Guy Lister said that elements of the design will be rolled out to new shops. Some parts of the design, which has been created by London consultancy Caulder Moore, have been tested in Reading and Maidstone.