Buying furniture online is not easy. Trying to envisage the products in place, and combining and comparing products from lots of retailers is tricky. Which is where Mydeco.com comes in.

Buying furniture online is not easy. Trying to envisage the products in place, and combining and comparing products from lots of retailers is tricky. Which is where Mydeco.com comes in.

The site, along with the accompanying iPhone app, has been created to help customers design and plan their homes. The site features 3D room design tools and online mood boards, but it’s the app’s 3D room planner tool that is the best part of the site. Customers can design whole rooms with the 3 million products from more than 1,500 retailers on offer – ranging from retail giants John Lewis to the boutique area that features hand-picked British designers – creating a shopping list of items as they go.

Mydeco.com has also tapped into the social commerce aspect by allowing customers to share their 3D rooms with other users via Facebook and Twitter. The Mydeco.com team highlights several of these user-generated rooms and suggest them to other users. It’s the kind of thing that should keep customers on the site for longer.